Genesis is still a relatively young company, especially compared to the legacy marques that long dominated the luxury segments before its arrival. Still, Genesis quickly established itself as a contender in the premium automotive space, developing compelling vehicles with upscale accommodations, cutting-edge amenities, engaging performance, and eye-catching style. A penchant for design has helped the automaker stand out—impressing critics, captivating drivers, and earning acclaim from the world's most prestigious organizations.
Today, Genesis earned its latest design accolade at the 2023 Red Dot Design Awards, claiming dual wins in the Brands and Communication Design discipline. The Genesis booth at the 2023 Seoul Mobility Show earned the top spot in the "Exhibition Design" category, while the newly launched MY GENESIS app won the "Apps" category.
- Exhibition Design: Genesis showcased its remarkable concept car trio at the 2023 Seoul Mobility Show—the Genesis X Concept, Genesis X Speedium Coupe, and Genesis X Convertible. The booth featured a hanging art installation inspired by the giwa roofs, traditional Korean houses. The installation was complemented by digital windows based on Korean architectural motifs that depicted the four seasons.
- Apps: Launched this past May, the MY GENESIS app was recognized for its seamless combination of different apps, including Genesis Connected Services, Genesis Digital Key, Genesis CarPay, and Genesis Built-in Cam. Integrating multiple services into a single platform provides an improved user experience, allowing customers to intuitively access myriad features within the same app.
The Red Dot Design Awards are one of the world's three foremost design distinctions (along with iF Design and IDEA Desian), attracting around 20,000 submissions annually across three disciplines: Product Design, Brands & Communication Design, and Design Concept.
Experience Premium Genesis Design near Indianapolis
Reach out to Genesis of Noblesville for more information about the latest Genesis models and their available features, financing offers, and reservation opportunities. If you'd like to experience Genesis's premium accommodations, design, and performance firsthand, we welcome you to visit us for a test drive. We would love to show you around.
