In its relatively short seven-year run, Genesis has positioned itself among the upper echelons of premium automobility with a fresh approach to luxury. The brand has received acclaim for its superb accommodations, engaging performance, and cutting-edge features. It has also earned praise for its meticulous design, which has captured awards from the world's most prestigious organizations.
Last Thursday, April 27, 2023, Genesis followed up its successful showing at the Red Dot Awards by winning all five 2023 iF Design Awards for which it was eligible. One of the three preeminent design competitions, the iF Awards celebrate excellence in design in multiple fields and categories with a jury of 132 international experts from over 20 countries.
Genesis House New York—a dynamic cultural space where visitors can experience Genesis hospitality through art, food, and history—was acknowledged in three categories: Showrooms Identity, Spatial Communication, and Retail Design. With three levels and more than 46,000 square feet of floor space, Genesis House features a teahouse, a restaurant, and a library, creating a sophisticated oasis with aesthetics rooted in traditional and contemporary Korean design principles. The Retail Design Award highlights the Genesis House's stunning interior architecture, while the Spatial Communication Award recognizes the uniquely excellent user experience the architecture creates. Finally, the Showrooms Identity Award reflects the work of Danish design studio HOMEWORK for its carefully curated line of branded items made from selected materials with an understated typeface design.
The Genesis G90 executive sedan won the 2023 iF Design award in the Vehicle category, showcasing Genesis' Athletic Elegance design language with its sleek Two-Line headlamps, Crest Grille, and seamless clamshell hood. The Genesis X Speedium coupe concept car was recognized in the Electric Vehicle category for its embodiment of reductive design principles exhibited in the brand's Beauty of White Space interior philosophy.
Experience the Genesis G90 near Indianapolis
You can experience award-winning Genesis design in the 2023 G90 at Genesis of Noblesville. Reach out to us today for more information about its available features, financing offers, and reservation opportunities. Or visit our Noblesville dealership, where you can enjoy the premium accommodations, amenities, and performance with a test drive. We would love to give you a tour.
